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Case Study

Intercoat Paints Fuels Productivity and Reduces Costs for Esprit UK Ltd

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Client Overview

Esprit UK Ltd, established in 1996 and based in the West Midlands, has built a reputation as one of the best shopfitters in the industry. Specialising in delivering premium interior fit-out solutions, Esprit provides high-quality shopfitting services across the UK, Ireland, and Europe. Their clientele includes a diverse range of blue-chip companies in various industry sectors. With a philosophy focused on delivering comprehensive, hassle-free project management and customer care, Esprit is committed to providing seamless shopfitting experiences for its high-end client base.

Challenge

Before partnering with Intercoat Paints, Esprit UK Ltd was using multiple solvent-based primers for different applications, including A/C, polyurethane (PU), and pre-catalysed (Pre-cat) primers.

This created operational complexity, slowed down production, and involved the use of solvents, which negatively impacted both the environment and working conditions for staff. Esprit needed a more streamlined and environmentally friendly solution to maintain the high standards expected by their clients while reducing costs and improving productivity.

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Solution: Converting to Intercoat’s Water-Based Universal Primer

To simplify their processes and enhance productivity, Esprit transitioned to Intercoat Paints’ Aqualine AQ100 Water-Based Primer (45051). This high-performance primer effectively replaced the three different solvent-based primers Esprit was using, reducing complexity and eliminating solvents from their processes. AQ100 proved to be a versatile solution, providing superior finishes across all their wood product applications.

Key benefits achieved by switching to Intercoat’s water-based universal primer included:

  • Reduction of VOC Levels: By eliminating solvent-based primers, Esprit significantly lowered their VOC (volatile organic compounds) emissions, improving their environmental footprint.
  • Improved Working Environment: The removal of solvents from the workplace created a healthier and safer environment for Esprit’s staff, enhancing job satisfaction and productivity.
  • Increased Productivity: With one primer replacing multiple products, the time spent on selecting and preparing different primers was reduced, allowing Esprit to focus more on production and project delivery.
  • Cost Reduction: Esprit reduced overall costs by eliminating the need for hardeners, thinners, and multiple primers, resulting in fewer materials and simplified processes.
  • Enhanced Environmental Image: The switch to water-based products aligned with Esprit’s commitment to sustainability, helping them present a stronger corporate environmental image to their blue-chip and international clients.
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Outcome

The introduction of Intercoat’s Aqualine AQ100 Aqualine Water-based primer had an immediate and positive impact on Esprit’s operations. The company experienced improvements in both productivity and cost-efficiency, while also strengthening their commitment to environmental sustainability. The switch to a water-based solution helped Esprit set a new standard for quality, environmental responsibility, and operational simplicity in the shopfitting industry.

Conclusion

Intercoat Paints has helped Esprit UK Ltd enhance their shopfitting services by providing a water-based solution that reduces complexity, increases productivity, and supports their sustainability goals. The transition to a universal primer has not only improved Esprit's operational efficiency but has also enabled the company to present a stronger environmental image to their clients.

For more information on how Intercoat Paints can help your business improve productivity and reduce costs, contact us today!

Black Country Chamber of Commerce
Furniture Industry Research Association
British Coatings Federation